Unlocking the Secrets to Success in Health Coaching

The health and fitness industry thrives on innovation, commitment, and the relentless pursuit of excellence. A recent survey by Precision Nutrition and Change Maker Academy has brought to light the intrinsic qualities that define the most successful professionals in the field.

By analyzing thousands of health professionals worldwide, the study offers a blueprint for success that transcends conventional wisdom, focusing instead on personality traits, continuous learning, and a passion for the job

A Deep Dive into Industry Insights

The survey, involving over 5,700 health professionals globally, utilized the Caliper Profile to measure 22 personality traits, offering a unique lens into the makings of a successful coach. The findings? Success in the health and fitness industry is as much about the intangible qualities of its professionals as it is about their knowledge and skills.

Five Characteristics of Success

The survey reveals five key traits positively correlated with financial success and job satisfaction among health coaches:

Assertiveness: Communicating ideas and opinions directly has shown to be a hallmark of successful health coaches. It fosters clear boundaries and effective client-coach relationships.

Level-Headedness: Remaining calm and composed, especially in challenging situations, allows health coaches to make thoughtful decisions and maintain professionalism.

Empathy: Understanding and resonating with clients’ feelings and perspectives is crucial for building trust and facilitating impactful coaching relationships.

Urgency: A balanced sense of urgency aids coaches in being proactive and responsive, qualities that enhance productivity and client satisfaction.

Ongoing Education: A commitment to continuous learning not only broadens a coach’s expertise but also correlates with higher earnings and client success rates.

Beyond Traits: The Love for the Work

One of the most compelling findings is the profound love health and fitness professionals have for their work. A significant majority find their work meaningful, satisfying, and enjoyable, viewing their profession not just as a job but as a calling.

The survey emphasizes the importance of ongoing education and personal development. Investment in continuous learning is not just about acquiring new knowledge; it’s about being adaptable, staying ahead in the industry, and consistently delivering value to clients.

Cultivating the five key traits, embracing a love for the work, and committing to ongoing education emerge as the foundational pillars for success.

Deepening the Understanding of Success

The survey identifies assertiveness, level-headedness, empathy, urgency, and ongoing education as pivotal traits for success. However, understanding how to cultivate these traits can set the foundation for a thriving career in health coaching. The report suggests the following skill-building tips.

Leveraging Insights for Success

These insights provide a strategic advantage for health coaches and entrepreneurs who are building a staff. Implementing hiring practices that look for these key traits, creating professional development programs that focus on these areas, and fostering a culture that values continuous learning and passion for the work can differentiate a business in a competitive market.

The comprehensive survey by Precision Nutrition and Change Maker Academy offers a nuanced view of success in the health and fitness industry. By focusing on personal development, fostering key personality traits, and nurturing a passion for the profession, health coaches and businesses can achieve greater success and make a lasting impact in the lives of their clients.

Tips to Cultivating a Positive Information Diet

Discover how curating digital consumption can improve mental health and enhance client relationships.

In today’s digital age, the health and fitness industry is saturated with an overwhelming amount of information. From the latest diet trends and workout regimes to groundbreaking research findings, professionals and clients alike are bombarded with data from multiple sources, including social media, blogs, podcasts and more.

While access to this vast repository of knowledge has its benefits, it also poses challenges, particularly in terms of mental health and well-being. The need for a balanced information diet—akin to a nutritious eating plan—has never been more critical.

This article aims to equip health coaches with the tools and understanding necessary to curate a positive information environment for themselves and their clients, emphasizing the profound impact that such a diet can have on mental health.

Understanding the Impact of Information on Mental Health

The digital era has ushered in unprecedented access to information, transforming the way we consume news and content. However, this constant influx of data can have significant psychological effects, especially when it comes to the overconsumption of digital content. Just as excessive eating can lead to physical health issues, information overload can overwhelm the mind, leading to decision fatigue, stress and a decrease in cognitive function.

Moreover, the nature of the information consumed plays a pivotal role in mental health.

Studies have consistently shown a strong correlation between exposure to negative news and increased levels of stress, anxiety, and symptoms of mood disorders. For instance, research published in the British Journal of Psychology illustrates how individuals exposed to negative news reports exhibit higher stress responses compared to those who consume positive or neutral news.

This response is not just immediate; the lingering effects of negative information can alter mood and anxiety levels over time, impacting overall well-being.

The phenomenon isn’t limited to news alone. Social media, with its curated highlights and often unrealistic portrayals of life and fitness achievements, can also contribute to feelings of inadequacy and depression. The comparison trap is a real concern, with studies indicating that individuals who spend more time on platforms like Instagram and Facebook report lower self-esteem and higher levels of depressive symptoms.

Understanding these dynamics is crucial for health coaches who seek to foster a healthy information environment. By being mindful of the sources and types of content consumed, they can mitigate the adverse effects of information overload and negative content, thereby supporting their and their clients’ mental health.

Let’s explore practical strategies for achieving balance, emphasizing the importance of quality over quantity in our digital diets.

Principles of a Healthy Information Diet

Just as a balanced nutritional diet is essential for physical health, a well-rounded information diet is crucial for mental well-being. The principles of variety, moderation and quality that guide healthy eating can also be applied to our consumption of information. By understanding and implementing these principles, wellness professionals can lead by example, guiding their clients toward a more mindful and healthful engagement with digital content.

Variety: The Spice of Life and Information

In the same way that a varied diet provides the body with a range of nutrients, a diverse information diet offers a broader perspective and fosters critical thinking. Consuming content from a wide array of sources and disciplines—be it science, art, culture, or politics—enriches our understanding of the world and prevents the echo chamber effect often found in social media bubbles. For health coaches, this means balancing industry news with content unrelated to their field, encouraging creativity, and promoting mental flexibility.

Moderation: Too Much of a Good Thing

The adage “everything in moderation” applies as much to information as it does to food. Just as overeating can lead to physical health problems, overindulging in information, even of high quality, can overwhelm the brain and lead to stress, decision fatigue and burnout. Setting boundaries on media consumption—such as designated times to check emails or social media—can help manage this influx. Encouraging clients to take regular digital detoxes or media breaks can also support mental health, providing necessary downtime for the mind to rest and recover.

Quality: Nutritious Information for a Healthy Mind

Distinguishing between ‘junk’ information and ‘nutritious’ information is perhaps the most critical skill in curating a healthy information diet.

Junk information, much like junk food, is easily digestible and often emotionally charged but offers little in the way of valuable content or factual accuracy. It can be sensationalist, misleading, or designed to elicit strong reactions rather than inform. For example, many listicles about weight fads or click-bait headlines waste precious time.

Nutritious information, on the other hand, is accurate, well-sourced, and contributes to one’s knowledge and well-being. It challenges the consumer to think critically and engage deeply, such a CEC article about fascia research.

Health coaches may strive to consume and recommend content that is reputable, evidence-based, and contributes positively to their and their clients’ knowledge and well-being.

Mindfulness: Intentional Consumption

The role of mindfulness in consuming information cannot be overstated. Being present and intentional with media involves actively choosing what, when and how much content to consume, rather than passively scrolling through a feed. It means asking ourselves why we are engaging with certain content and what we hope to gain from it. This mindful approach encourages a more selective and meaningful interaction with media, reducing the noise and focusing on content that truly benefits us.

By applying these principles to their own lives and coaching practices, wellness professionals can navigate the vast sea of information with discernment and purpose, leading themselves and their clients towards a healthier, more balanced relationship with the digital world.

Strategies for Cultivating a Positive Information Environment

Creating a positive information environment requires deliberate effort and strategy. Both health coaches and their clients can benefit from understanding and applying targeted approaches to manage their digital consumption effectively. Here’s how both groups can approach this:

For Health Coaches:

Personal Assessment: The first step is a thorough audit of current information consumption habits. Identify the types of content frequently consumed, the platforms used and the time spent on each. Keep a log. This assessment helps pinpoint areas of information overload, recurring exposure to negative content and opportunities to diversify information sources. Reflect on how this diet affects your mental health and productivity, setting the stage for intentional change.

Setting Boundaries: Establish clear boundaries to protect your mental space. This could involve designated no-phone times, especially during meals and before bedtime, or limiting news consumption to certain times of the day. Techniques such as unfollowing or muting sources of stress or misinformation on social media can also help maintain a cleaner, more positive digital environment.

Leveraging Technology: Utilize apps and tools designed to filter content and manage notifications. Content filters can help tailor the information you see online, while notification management apps can reduce distractions and the urge to constantly check devices. These technologies can support a more focused and selective approach to information consumption, allowing for a healthier balance between being informed and being overwhelmed.

For Clients:

Education on the Impact of Information on Mental Health: Share insights on how different types of information can affect mood and stress levels. Highlight the importance of a balanced information diet in maintaining mental health, drawing parallels with nutritional diets for physical health. This foundation can motivate clients to critically evaluate their own information consumption habits.

Encouraging Critical Engagement with Media: Equip clients with questions to critically assess the information they encounter. These questions can include: Is this source credible? What is the intention behind this message? How does this information make me feel?

Teaching clients to engage with media in this way fosters a more active, discerning approach, reducing the impact of misinformation and negative content.

Building a Personalized Information Diet Plan: Work with clients to identify information sources that align with their individual health and fitness goals, as well as their personal interests and values.

This plan might include trusted health websites, inspirational podcasts, and uplifting social media accounts, tailored to each client’s preferences. Encourage them to regularly evaluate and adjust their information diet, much like they would with a nutritional diet, to ensure it continues to meet their evolving needs.

By adopting these strategies, health coaches and their clients can cultivate a more positive information environment. This approach not only enhances mental health and well-being but also fosters a more informed, critical and balanced engagement with the digital world, contributing to overall personal and professional growth.

Information Diet Best Practices

Adopting a structured approach to information consumption can significantly improve the quality of your digital life. Here are practical tips and techniques:

A Healthy Information Diet

In the vast, ever-expanding digital landscape, managing our information diet is as crucial as monitoring our nutritional intake. For health coaches and their clients, cultivating a positive information environment is not just about reducing the quantity of digital content consumed, but also about enhancing its quality. By applying principles of variety, moderation, quality and mindfulness, and incorporating practical strategies for mindful consumption, individuals can protect their mental health, boost their well-being, and navigate the information age with confidence and clarity.

AI Assist: How Health Coaches Can Automate Administrative Tasks with AI

In the busy world of health coaching, effective time management is not just a skill—it’s a necessity. As health coaches juggle client sessions, program planning, and business development, administrative tasks often consume a significant portion of their valuable time.

Enter Artificial Intelligence (AI): a tool poised to streamline these tasks, enhancing efficiency and allowing coaches to focus on what they do best—guiding their clients towards healthier lives.

The Role of AI in Health Coaching Efficiency

AI, with its capability to learn, adapt, and execute tasks with precision, is increasingly becoming a cornerstone in the health coaching domain. It addresses a common challenge many coaches face: the tedious back-and-forth of scheduling, the constant flood of emails, and the need to send timely reminders to clients. These administrative duties, while essential, can detract from the coach’s primary role and client focus.

Here are some key areas of administration automation:

Scheduling Appointments: AI-powered scheduling assistants revolutionize how appointments are booked. By automatically matching the availability of clients and coaches, these tools eliminate the need for manual scheduling. The result? A streamlined process that saves time and reduces hassle for both parties.

Sending Reminders to Clients: The importance of reminders cannot be overstated in maintaining high attendance and engagement rates. AI systems excel in this area, personalizing and automating the reminder process, ensuring clients are promptly informed about their upcoming sessions.

Managing Emails: For many health coaches, managing a constant influx of emails is a daunting task. AI offers a solution by organizing, prioritizing, and even responding to emails based on predetermined criteria. Using a trainer tool that incorporates many of the features in this article will help coaches scale their business (Look for more on this from Coach 360. This capability ensures that important communications are not overlooked and that the coach’s inbox remains manageable.

The adoption of AI in administrative tasks brings a multitude of benefits. Notably, it offers significant time savings, freeing up hours each week that can be redirected towards client care and business growth.

This increased productivity leads to a more efficient operation, enabling coaches to enhance their services and potentially expand their client base. Moreover, the enhanced client experience—characterized by seamless scheduling and effective communication—plays a crucial role in client satisfaction and retention. Lastly, AI’s scalability allows coaches to grow their practices without sacrificing the quality of their service.

Exploring AI-powered Scheduling Assistants and Beyond

Let’s see how AI automation works for a mundane and time-consuming task: scheduling appointments.

Using AI to automate scheduling appointments can significantly streamline a health coach’s workflow, making the process more efficient and less time-consuming. Here’s a step-by-step example of how a health coach, let’s call her Jen, can use AI to schedule appointments with her clients:

Step 1: Choosing the Right AI Scheduling Tool

Jen begins by researching and selecting an AI-powered scheduling assistant that integrates with her calendar and is designed for health professionals. She chooses a tool that supports automatic time zone adjustments, client preferences and integrates with her existing client management software.

Step 2: Setting Up Her Availability

Jen inputs her availability into the AI scheduling tool, specifying the days and times she is available for client sessions. She can block out personal time and adjust her availability as needed. The tool automatically updates her calendar in real time to prevent double bookings.

Step 3: Customizing Client Preferences

The AI tool allows Jen to customize scheduling preferences based on the type of sessions she offers, such as initial consultations, follow-up sessions, and group workshops. She can set different durations for each type of appointment and specify any preparation or follow-up tasks.

Step 4: Integrating with Her Website and Communication Platforms

Jen integrates the AI scheduling tool with her website, enabling clients to view her availability and book appointments directly online. She also links it with her email and messaging platforms, allowing her to send booking links to clients during conversations.

Step 5: Automating Reminders and Confirmations

Once a client books an appointment, the AI tool automatically sends a confirmation email or message with the session details, including date, time, and any preparation instructions. It also sends automated reminders to both Jen and her client ahead of the scheduled appointment, reducing no-shows.

Step 6: Managing Reschedules and Cancellations

The AI tool provides an easy way for clients to reschedule or cancel appointments through the confirmation email or directly on Jen’s website. It automatically updates her calendar and notifies her of the change, freeing up the time slot for other clients.

Step 7: Continuous Learning and Optimization

Over time, the AI tool learns from Jen’s scheduling patterns and client preferences, making smarter suggestions for appointment times and optimizing her schedule for efficiency. It can also provide insights into peak booking times and client booking behaviors, helping Jen make informed decisions about her availability and services.

Jen notices a significant reduction in the time she spends managing appointments after implementing the AI scheduling tool. Clients appreciate the convenience of booking sessions at their leisure and the timely reminders, leading to fewer missed appointments. Jen can focus more on delivering quality coaching sessions and less on administrative tasks, growing her practice and enhancing her work-life balance.

This step-by-step example demonstrates how health coaches like Jen can leverage AI to automate the scheduling of appointments, making the process more efficient for both the coach and their clients.

Implementing AI in Health Coaching Practices

Integrating AI tools into a health coaching practice requires careful consideration. Coaches should begin by identifying the specific administrative tasks they wish to automate and then select AI tools that best meet these needs. Ensuring compatibility with existing practice management software is crucial, as is providing adequate training for both coaches and any administrative staff.

AI-powered scheduling assistants, for example, have become increasingly popular, offering a range of features to automate appointment bookings, manage calendars, and improve overall efficiency. Here are some real examples of AI-powered scheduling assistants that health coaches like our previous example with Jen might use:


Description: Calendly automates the scheduling process by allowing clients to view available times and book appointments based on the coach’s predefined availability. It integrates with various calendar services and offers features like automated reminders, time zone detection, and customizable booking pages.

Use Case: Health coaches can use Calendly to eliminate the back-and-forth of finding suitable times for sessions, allowing clients to book directly into their calendar.

Acuity Scheduling

Description: Acuity Scheduling is a comprehensive appointment scheduling software that offers customization options, including branding the scheduling page, offering different types of appointments, and accepting payments for sessions. It also integrates with various calendars, email platforms, and payment processors.

Use Case: This tool is particularly useful for health coaches who offer a range of services and want to streamline the booking process while capturing client information and payments in one go.


Description: Doodle simplifies the process of finding the best time for group meetings or one-on-one sessions by allowing clients or colleagues to vote on preferred times. It integrates with the user’s calendar to show availability and can send automatic reminders.

Use Case: Health coaches who run group sessions or workshops can use Doodle to easily find the most suitable time for all participants.


Description: 10to8 offers appointment scheduling, automated reminders, and a range of integrations with other tools. It’s designed to reduce no-shows and improve client communication. Features include two-way calendar sync, online booking, and reporting tools.

Use Case: Health coaches can leverage 10to8 to not only schedule sessions but also to analyze attendance patterns and improve client engagement.

Square Appointments

Description: Square Appointments is not only a scheduling tool but also a point-of-sale system, making it ideal for coaches who sell products or additional services. It offers online booking, calendar sync, and automated reminders, along with payment processing.

Use Case: For health coaches who manage both appointments and sales, Square Appointments provides an all-in-one solution to manage their business efficiently.

Each of these AI-powered scheduling assistants offers unique features and integrations, making it important for health coaches to choose the one that best fits their specific needs and workflow. By leveraging these tools, coaches can save time, reduce administrative burdens, and focus more on providing value to their clients.

AI and Health Coaching: Challenges and Considerations

Despite its advantages, the transition to AI-driven administration is not without challenges. Concerns about privacy, data security, and the potential impersonality of automated systems are valid and require careful attention. Coaches must ensure that the AI tools they choose adhere to stringent security standards and that they maintain a personal touch in their client interactions.

The automation of administrative tasks through AI represents a significant leap forward for health coaching professionals. By embracing these technologies, coaches can enhance their productivity, improve client experiences, and focus more on their core mission of promoting health and wellness.

As AI continues to evolve, its role in health coaching is set to become even more pivotal, heralding a new era of efficiency and personalized care. Coaches looking to stay ahead in their field should consider exploring the potential of AI to transform their practices for the better.

How are you using AI in your coaching or training business? We want to hear from you! Email kathleen@coach360news.com.

Joy Keller is a health and fitness journalist with more than 25 years of experience reporting on the business of wellness.