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How Much Is Your Gym Actually Worth?
The equipment barely matters. Jessica Maurer on what a buyer is actually purchasing when they buy a gym, and the one question that shapes the number more than any other.
Fitness Industry Intelligence
The Career Network for Health, Fitness & Performance
Building Careers · Connecting Talent · Advancing Fitness
The Career Network for Health, Fitness & Performance
Connecting fitness professionals, operators, and brands to build stronger careers, teams, and businesses.
The Pulse
This Week in Coaching & Fitness Business
Kathleen sits down with Mark Welke on rebuilding True North from scratch, unpacks what Ultimate Longevity Center's expansion — and GLP-1s — signal about where fitness is heading, and makes the case that your P&L is always the last one to find out. Plus: the deadlift fix every coach should be cueing, and a hard look at where your attention's really going.
▶ Watch the 60-Second Take →
▶ Watch the 60-Second Take →
Featured Story
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20 Minute Workout Programming: How to Build a Strength Session That Fits
Short sessions fail when coaches compress an hour. The 20-Minute Slot Framework shows new coaches how to earn the slot, build smart density, and progress the week.
The Body You Are Expected to Have: Fitness Professionals and the Pressure Nobody Names
Fitness professionals are expected to challenge body standards for clients while a profession quietly imposes them on coaches. Dr. Erin Nitschke names the pressure, the research behind it, and where the scope-of-practice line sits.
Club and Studio
Inside FITFIXNOW’s Case for Treating Staff Training as a Pricing Decision
The coach you hire untrained and the coach you never develop cost you the same way. Jessica Maurer on why FITFIXNOW argues staff training belongs in the pricing conversation, not the cost column.
Technology and Innovation
The Operations Skills That Make a Coach Promotable
The best coach on the floor does not get promoted. Jessica Maurer on the operations skills that move a coach from the floor into leadership, starting with your own numbers.
Fitness Coach Compensation Model: How Operators Should Price, Pay, and Develop Coaches
Pay cannot sit apart from pricing, development, and retention. The Coach Economics Framework gives operators three decisions that make coach compensation sustainable.
Community Spotlight
Top 26 Most Visionary Coaches
Class of 2026 - No Cost to Apply - Apply Now or Nominate a Coach
Celebrating the coaches redefining what comes next in health, fitness, and performance. The programs, the mentorship, and the ideas moving the whole industry forward.
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Featured Partner
As a health and fitness club operator, you know that protecting your members starts with protecting your business. Players Health offers comprehensive insurance and risk management solutions built specifically for gyms, fitness studios, wellness facilities, and training organizations — from general liability and professional liability to participant accident coverage and operational risk support. Whether you operate a single location or are scaling a multi-site brand, we help protect your members, staff, and long-term growth.
Learn More »This Week Across Fitness and Wellness
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Robert James Rivera
Club and Studio
Jessica H. Maurer
Technology and Innovation
Jessica H. Maurer
Opportunity Spotlight
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Crunch Fitness
As a Personal Trainer at Crunch, you will be responsible for delivering personalized fitness programs, fostering a motivating environment, and supporting members in achieving their health and fitness goals. You will serve as a fitness expert and mentor,
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Featured Opportunity
Personal Trainer
Location: New York City, NY | San Francisco, CA | Miami, FL | Los Angeles, CA
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