In recent years, the healthcare industry has witnessed a shift towards direct-to-consumer (DTC) lab testing, bypassing the doctor’s office and offering a direct line for people to order and receive various health tests. By collecting their own samples and sending them to a lab for analysis, consumers can access their results through secure online portals, empowering them to take control of their health.

But do people know how to interpret and use the information to further their health and wellness goals? Not necessarily, and this is where health coaches enter as a type of go-between, bridging the gap between consumers and medical professionals.

The Benefits and Challenges of DTC Lab Testing

DTC lab testing offers many advantages over traditional methods. It’s a convenient and cost-effective alternative to scheduling doctor’s appointments and waiting for results. In some cases, it’s cheaper when you don’t have insurance. It also enables people to proactively monitor key biomarkers and make informed lifestyle choices.

However, the lack of direct medical guidance can lead to misinterpretation of results, unnecessary anxiety, and potentially harmful self-treatment attempts. This is where health coaches, especially those with advanced education in functional medicine, can be helpful. By offering education, clarification and support, they can help individuals navigate the complexities of DTC lab testing.

Three Ways a Health Coach Can Help

Scope of practice is always the first and foremost consideration. However, if a health coach does have the requisite knowledge and education, or works in concert with a medical professional who does, this DTC lab testing could be a viable profit center and way to help clients. Below are three paths to. 

Clarifying Results. Interpreting lab results can be overwhelming for anyone without a medical background. Health coaches can help bridge this gap by translating complex medical terminology and confusing reports into easily understandable language. They can answer questions, explain the significance of cholesterol ratios, and highlight the difference between normal and optimal ranges. 

Educating Consumers. Health coaches play a crucial role in educating clients about the various aspects of DTC testing. They can guide individuals in selecting reputable testing companies, understanding the different types of tests, and preparing for the testing process. Health coaches can empower clients to make informed decisions about their health.

While health coaches cannot provide direct medical advice, they can offer valuable insights and help clients understand implications. 

Supporting Lifestyle Modifications. The ultimate goal of DTC lab testing is to encourage positive lifestyle changes that improve overall health. Health coaches excel in this area by working with clients to develop personalized plans. Lab results make this much easier. Coaches can create tailored exercise plans and stress management strategies that align with an individual’s results and personal goals. 

While DTC lab testing offers numerous benefits, it should not replace the guidance of healthcare professionals. Health coaches can facilitate effective communication and collaboration, but it’s important to stay in your lane.

The rise of direct-to-consumer lab testing is changing the way individuals approach their health. As this trend continues, health coaches will play an important role in empowering consumers and collaborating with healthcare providers.